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Writer's pictureAaron Fonseca

Hello Kitty & Adidas 50th Anniversary Superstar Sneakers

Hello Kitty and Adidas mark the 50th anniversary of Sanrio's iconic mascot character with a brand-new edition of Superstar sneakers, featuring a classic nod to the popular kitten for her milestone birthday.


In addition to its extensive line of previous Hello Kitty sneakers, Adidas is now selling a new pair of Hello Kitty Anniversary shoes inspired by its iconic Superstar line. The sneakers retail for $125 in women's sizes from 5 to 15, including half-sizes, in a black and white colorway. Hello Kitty's red bow graces the sneaker's side, with the mascot's face on the tongue and heel tab. The sole inside displays the Adidas logo next to a special Hello Kitty "50," representing her anniversary year. Readers can check out the images and more information below.

In addition to its extensive line of previous Hello Kitty sneakers, Adidas is now selling a new pair of Hello Kitty Anniversary shoes inspired by its iconic Superstar line. The sneakers retail for $125 in women's sizes from 5 to 15, including half-sizes, in a black and white colorway. Hello Kitty's red bow graces the sneaker's side, with the mascot's face on the tongue and heel tab. The sole inside displays the Adidas logo next to a special Hello Kitty "50," representing her anniversary year. Readers can check out the images and more information below.


Adidas has worked with Hello Kitty extensively, also releasing Hello Kitty versions of its Adistar and Gazelles lines earlier this month. In addition, Adidas dropped special Hello Kitty anniversary versions of its Superstar and Stan Smith shoes in 2024. The latter draws comparisons to Crocs' line of Hello Kitty pink-white and blue-white clogs this year, adding a heel for adults, while children received multiple colorways. Crocs' Jibbitz accessories for the release featured her face, bow and milk bottle.

Source: Adidas




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